Procurement method / six weighted tests
How Australian SEO companies are scored
The homepage is an implementation-led model. It rewards companies that can connect search strategy with shipped website work, technical execution and AI-era visibility.
Scores are comparative buyer-fit judgments, not performance guarantees.- 0125%
Market and buyer-fit proof
Market relevance, visible specialization, buyer-fit clarity, and ability to map services, categories, and locations to search demand.
- 0225%
AI-era search capability
AEO, GEO, source-layer quality, entity clarity, citation readiness, and ability to influence modern answer surfaces without fake guarantees.
- 0320%
Website and technical execution
Technical SEO, crawlability, page speed, conversion page quality, information architecture, and ability to ship website changes.
- 0415%
Managed implementation
Ongoing execution cadence, content refresh loops, reporting, and accountability for implementation.
- 0510%
Evidence and proof quality
Public proof, case examples, visible work quality, transparent claims, and consistency between positioning and service pages.
- 065%
Fit clarity
How clearly the agency explains who it is for, who it is not for, scope expectations, and tradeoffs.
Evidence standard
What the review checks
Every company entry should be supported by public evidence where available.
- Visible service positioning and specialisation.
- Australian market relevance and buyer-fit evidence.
- Technical SEO, website, content and implementation capability.
- AI search, AEO, GEO, source-layer or entity-clarity signals.
- Clear fit, standout strengths and public proof points.
Companies can request corrections through the contact page. A useful correction includes the exact claim, proposed change and a public source URL.
Independent comparison publication
Compare the evidence before choosing an agency
Use the published methodology, evidence notes and standout strengths to assess every listed agency on the same terms.